If the video killed the radio star, what killed the video star? Traditional music videos lost their hegemony with the rise of social media and streaming services, and artists started experimenting with different visual techniques to draw in their fan base.
Despite their looming death, understanding the impact of music videos on societal attitudes can also shed light on the power of storytelling through images and its ability to shape collective consciousness. This being said, how can we use music videos to gauge public opinion in 1980s America?

Examining music videos can teach us more about how musicians see and reflect the world around them, as well as how viewers engage with these representations. This study improves our knowledge of American culture by emphasizing the relevance of music videos as a form of cultural expression.The interplay between media and culture is essential to understanding the impact of music videos on popular culture and therefore the influence of technology on culture. Home